Imperial Blue in their series of ad showcases several situations which justifies the saying ‘men will be men’
The best way to leave a lasting impression on someone is by making them laugh. And no one’s understood this better than the creative team behind the Seagram’s Imperial Blue – Men Will Be Men Campaign
Firstly, I couldn’t believe that the tagline and the campaign were 17 years old. Whoa!! Of course the ads are new and funny enough to be enjoyed by people of all ages, no matter what their choice of beverage be. Ajay Gahlaut – Exec Creative Director of O&M, Delhi is the brilliant mind behind the entire campaign and he’s brought to life the small but whimsical moments of a normal man’s life that almost goes unnoticed. Even the two lines of the ghazal, playing in the background of every tvc, were penned by him. Bravo
1) In this ‘Elevator ad’ you see a young man rushing late for work enters the elevator and does not stop it for a middle aged female and man who are trailing him. When he reaches his floor, a good-looking lady enters the elevator to go down and there is a change in his behaviour.
2) Funny car advertisement
3) Imperial blue store
4) Colleagues fighting to drop a girl
5) Disha Patani Featured in “Men will be Men” Imperial Blue Ad