How often have you heard that phrase without thinking twice about what it really means, or how it could affect young girls who hear it? While it may be intended as a good natured joke, the reality is those words can have serious, far-reaching consequences.
Always is taking a stand to bring awareness to the negative connotations of “like a girl,” and to drive a movement to change the phrase from an insult into a celebration of the strength, talent, character and downright amazingness of every girl.
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
P&G is kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
Always is inviting girls and women everywhere to join the movement and share what they proudly do #LikeAGirl. Tweet, take a picture, shoot a video or send a message to take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult—that it means being strong, talented and downright amazing.
To add your voice to the movement, watch the full video here. Share it with your friends, family, and social networks using the hashtag #LikeAGirl.
[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=XjJQBjWYDTs&feature=youtu.be[/youtube]
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