We are living in an age where social media rules most of everyone’s lives. We spend hours scouring through content on platforms like Facebook, YouTube, Instagram, etc. But what if you could get paid for working on social media?
Don’t worry, this is completely realistic. Setting up ad campaigns is one of the easiest ways to make use of this unending business. Companies and organizations from across the world use social media as a way to advertise their products.
Using websites such as Viralyft, GetViral.io, ViewsExpert, you can easily buy Facebook followers. Investing in these sites will rapidly increase engagement with your ads. You can also buy Facebook likes and entice people towards the product that you are publicizing.
In this article, we discuss the basic steps required to set up an effective Facebook ad campaign. Facebook is arguably the most popular social media site, and with a bit of free time, you can easily capitalize on making ads on Facebook.
Choose A Marketing Objective
What is the goal of your advertisement? Deciding the answer to this question is crucial to creating your ad campaign. The following objectives are available on Facebook:
- Brand awareness
- Local awareness
- App installs
- Video views
- Lead generation
- Product catalogue sales
- Store traffic
Facebook will direct traffic towards your digital marketing ad market depending on the objective that you choose. The format of your ad and other aspects involved in creating it are all dependent on the objective.
For example, if you choose App installs, Facebook will direct people to the app installation link from where the audience can install your app. Similarly, if your ad requires interested customers to send you their details, you should opt for the Messages option.
Be absolutely sure of your marketing objective, as this decides the next steps for your ad campaign.
Specify The Demographics Of Your Intended Audience
After choosing your marketing objective, specifying the demographics of your audience is the next most important step. Is your ad intended for teenagers, young adults, or middle-aged people? Is it only for women? Are there any other details regarding your audience?
Have a clear idea about who your product or website is for. For example, if you are promoting an e-commerce website for pregnancy and childbirth-related items, you can specify the age group to be between 22 and 40.
If you are promoting a novel for American teens, specify the location to be the United States, and age group to be between 13 and 19. Try to narrow down your demographics as much as possible to get maximum engagement from your audience.
Where do You Want Your Ad to Be Displayed?
Between Facebook and Instagram, there are numerous places your ad can be shown, such as in the Feed, Stories, or Marketplace. Depending on your product and intended audience, choose the placement that suits your ad the best.
For example, if you are promoting clothes and accessories, Facebook Marketplace would be the best place to display your ad. The ad placement also plays a big role in maximizing audience engagement with the ad.
You can also opt for the ad to be sent as Sponsored Messages, straight to your audience’s Messenger account.
Suggested Read: Why Instagram Likes Matter to Your Business
Setting Up The Budget And Schedule
The final step before you can actually design your ad is setting up a budget and schedule for your ad. How much do you want to spend on your ad? How long do you want it to be displayed?
For this step, you need to decide on a daily budget and the dates between which your ad will be run. You can also create a daily schedule during which your ad will be shown on a day-to-day basis on the days that your ad is active.
Depending on your daily budget and schedule, you will get to know the total amount you need to spend on the ad.
Make The Ad Visually Attractive
In this age of technology, people are used to gathering more information in less time. You see people scrolling through social media at an extremely fast pace, pausing only to read something that catches their eye.
Design your ad in such a way that people pause to look, all the while being as brief as possible with your ad. Creative Frooti ad is one such example or First Advertisement on Moon– By Otsuka, A Japanese Drink Company is another credible one.
The title, multimedia, and description of your ad are what should entice people to engage with it and your brand or website. Keep the texts as interesting as you can. Catchy one-liners are the best descriptions. Use basic SEO keywords and tips to encourage more people to respond to your campaign.
As far as the multimedia aspect of your ad is concerned, use the best quality possible. Depending on the format of your ad, such as Carousel, Collection, or Single Image or Video, design your pictures and videos.
Canva is a great site to help you with editing pictures, and Adobe Premiere Pro is a software you can use for your videos. Make sure you keep things short, interesting, and colorful.
Facebook ads are quite simple to set up once you understand the aforementioned steps. They are a great way to publicize your products and/or websites, and you can also work with companies that are looking for advertisers.
So go ahead and make the most of Facebook Ads!