Earlier in March this year, a Swedish subway ad got a lot of attention by showing a woman’s hair blowing beautifully in the wind each time a train arrived.The idea was to show easy-to-manage hair that’s always beautiful even against the wind. The shampoo company, Apotek gained a lot of praises for the innovative use of this technology.
[youtube width=”800″ height=”500″]https://www.youtube.com/watch?v=tdQgsmYKxLM[/youtube]
Taking it to the next level, Swedish ad agency Garbergs, in association with The Swedish Childhood Cancer Foundation, used the technology to convey a moving message. This, due to its very subject is a very impactful ad. Messages that are delivered in such unconventional way along with an element of shock, have a more effective outcome.
[youtube width=”800″ height=”500″]https://www.youtube.com/watch?v=064ipuBiWDg[/youtube]
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