One of the most wonderful initiatives from one of the biggest brands in the world : Coca-Cola
The way to go: Hats off to Coke.
To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.
http://www.youtube.com/watch?v=zlA9tXYxD8g
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