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Twitter buys tapcommerce,twitter,tapcommerce,ad tech firm,mobile ad retargeting and app reengagement service,mobile ad products, including its app install ads,mobile app marketers, app re-engagement, tools and managed service solutions for real-time programmatic buying,better measurement capabilities

Twitter has agreed to buy TapCommerce, an ad tech firm, the two companies announced late Monday. Terms of the deal were not immediately disclosed, but Re/code reports it may have been around $100 million.

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