Apple’s September 9th event has been described as historic before it’s even started. To match the great hype, the Cupertino company has booked a larger venue than usual and supplemented its capacity with a mysterious three-story structure. The elaborate buildup is for the launch of a new iPhone (or two), plus there’s the widely anticipated announcement of a long-rumored iWatch and the tantalizing “wish we could say more” tagline from Apple itself.
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