What happens when a city is unwell? It falls apart. In a beautifully treated 90 second animated spot, we see New York City falling apart as the clock strikes the hour of doom. With buildings coming down, neon signs fusing off, street signs being uprooted and even the pride of the city – The Statue of Liberty slumping its’ shoulders, it’s evident that the city is dying. This new campaign made by Y&R encourages New Yorkers to become organ donors on behalf of the New York Organ Donor Network.
new york is dying
