Sports betting is a big industry in the UK. In 2020, the total UK gross gambling yield of £14.1 billion was made up of gambling in different sectors, including around 5% from sports betting. This percentage makes sports betting the third most popular form of gambling in the country after the National Lottery and scratchcards.
Given its obvious popularity, it’s not surprising that sports betting is expected to increase further as the result of the next major sporting event, World Cup 2022, which starts on 19 November. You can see just how likely this increase is when you consider that 90% of all sports wagers in the UK are placed on football.
World Cup is a boost for online sportsbooks
Many of these football-related bets are placed at online sports books. So, the expected increase during the World Cup is good news for online casino operators. The boost the increase is sure to provide is welcome by sportsbooks, especially at a time when they are being adversely affected by the cost of living crisis in the UK. People are less likely to spend money on betting when essential living expenses are higher. So, any event which attracts increased betting revenue is a positive for sports wagering providers.
Half of sports bettors suggest they are likely to bet on World Cup action
The probable increase in sports betting during the World Cup 2022 is supported by a recent YouGov study that found 50% of sports bettors are “very likely” or “somewhat likely” to place a wager on the tournament. Against this background, sports betting companies are making efforts to attract new customers, with around 25% of those people saying they are likely to look to open a fresh account to bet.
Online sportsbooks competing for custom
There are many online casino operators in the UK, including those listed here, that want to give people the opportunity to place bets on teams, players, and the results of matches, as well as more obscure wagering options.
For companies wanting to optimise their chances of attracting new customers during the World Cup 2022, there are several motivating factors that potential customers are likely to consider. These factors include:
- Free bets on opening a new account.
- Promotional offers and bonuses.
- The best odds that provide optimum returns.
- Free to-play competitions during the tournament.
- Easy-to-use websites and apps that make placing a bet simple.
- Secure and fast payments and withdrawals.
- Provider contributions to charities and grass roots football.
- A wide selection of betting markets.
Providers will probably look to a combination of factors to stand the best chance of attracting the highest possible number of customers. The actions they take will be good news for football fans who want to place a bet on the World Cup 2022 as they should be able to get good value for their bets by taking advantage of free bets, promotions, and special offers.