The car company's Super Bowl XLIX ad for its Chevy Colorado truck aired quickly after kickoff, momentarily giving all of America a collective heart attack. The 30-second spot, showing a broken image and then cutting to complete dead air, fooled most game watchers that their cable had gone down.
Watch: 2015 Chevy Super Bowl Commercial: 4G LTE Wi-Fi – 2015 Colorado | Chevrolet
[youtube height=”500″ width=”800″]https://www.youtube.com/watch?v=hHS426cnNBA[/youtube]
Audible gasps, angry tweets and panicked chuckles ensued, as the ad returned to Chevy discussing its new car with built-in 4G LTE Wi-Fi (which would've let you stream the game if your cable service actually went out).
Well played, Chevy — but never do that again.
Twitter reacted as Twitter does: With jokes and general outrage. (Even Anna Kendrick and Josh Groban agreed that the commercial was needlessly traumatic!)
THAT CHEVY AD WHERE I LOSE MY PICTURE WAS SCARIER THAN THE JURASSIC WORLD AD.
— janewells (@janewells) February 1, 2015
All of us with satellite TV had momentary heart failure thanks to the Chevy truck commercial #SuperBowl. Early breakthrough ad leader.
— Ron Culp (@Culpwrit) February 1, 2015
— Amy Derjue (@derjue) February 1, 2015
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