Quincey’s embarassment: Paxman shows Coca Cola boss how much sugar is in Coke

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Do you know that there is as much as 44 sachet of sugar in a supersize cup of Coke ?

Calls are growing for high sugar drinks to be taxed in the same way as cigarettes to curb rising obesity. Does the drinks industry's resistance echo that of the tobacco industry denial in the 1960s? Jeremy Paxman spoke to James Quincey, president of Coca Cola Europe.

[youtube height=”480″ width=”750″]http://www.youtube.com/watch?v=ugFock3p2xE[/youtube]

A new low-calorie Coke may make its US debut next year — with an eye toward turning around the company’s sagging sales.
Coca-Cola Life, sweetened with sugar and natural zero-calorie stevia — which has been a hit since it was rolled out in Argentina this year — could soon be brought to US stores
.

Coca-Cola has been criticized for alleged adverse health effects, its aggressive marketing to children, exploitative labor practices, high levels of pesticides in its products, building plants in Nazi Germany which employed slave labor, environmental destruction, monopolistic business practices, and hiring paramilitary units to murder trade union leaders. In October 2009, in an effort to improve their image, Coca-Cola partnered with the American Academy of Family Physicians, providing a $500,000 grant to help promote healthy-lifestyle education; the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists. Bolivia has been reported to consider banning Coca-Cola prior to January 2013. Read more

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