Consumers Are Willing to Pay More for Sustainability

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If you knew purchasing certain products and services helped save the planet, would you pay more for them?

According to a recent report from Nielsen, most of the world's consumers would. A global average of 55% of respondents in Nielsen's corporate social responsibility survey said they were willing to pay extra when companies are committed to positive social and environmental impact.

Respondents in the Asian-Pacific region were most willing to pay more for products with social-good benefits, surpassing the global average at 64% (up from 55% in 2011). European respondents seemed the least willing, at 40% (though, that figure still indicates an 8% increase from 2011).

The following chart, created by statistics portal Statista, shows the percent of survey respondents across five regions who are willing to pay extra for socially responsible companies' goods.

consumers,sustainability, willing to pay more,helped save the planet,Nielsen's corporate social responsibility survey,committed to positive social and environmental impact,Asian-Pacific region,pay more for products with social-good benefits,European respondents seemed the least willing,statistics portal Statista




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