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TED Talk: Simon Sinek: How great leaders inspire action

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Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

He explains the brilliant, biologically based “Golden Circle”, a new way of looking at how people approach what they do.  He also discusses the Law of Diffusion of Innovation, and weaves it all together with several brilliantly told examples, from Apple computer, to the Wright Brothers, to Martin Luther King, Jr.

Here is the video, with my highest recommendations (it’ll change the way you look at what you do).

[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=qp0HIF3SfI4[/youtube]

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