Business Research: The Costs of Racial Color Blindness on an Organization

Related Articles




It’s a natural tendency, proven time and again in research: When you see a new person, one of the first things you notice is his or her race. In business life, however, we typically pretend we don’tnotice—a behavior that’s called “color blindness”—because we want to reduce our odds of exhibiting prejudice or engaging in discrimination, or of seeming to do either.

The research conducted by Norton, Michael I., and Evan P. Apfelbaum with Sam Sommers, of Tufts University, shows that there are drawbacks to the color-blind approach.

The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's race. It explains the 2013 study, in which participants played a "Guess Who?" style game of asking yes-or-no questions about a group of faces pictured, half white and half African-American. The authors suggest that people's discomfort and avoidance of referring to race imposes costs in terms of information gathering and effective workplace diversity programs.

So what do the smart companies do

 "Rather than avoiding race, smart companies deal with it head-on—and they recognize that “embracing diversity” means recognizing all races, including the majority one, to avoid showing preference or creating a backlash. For example, Time Warner’s annual diversity summit isn’t just for people of color (or women)—it’s populated by white males, too. Talking about race can feel awkward, but over time more companies will discover that doing so is usually better than pretending it doesn’t exist."




[divider scroll_text=”Back To Top”]





The Most Expensive Thing On Earth | 1...

Here’s a collection of some really expensive items. We have never dream some of these were possible. From the World's most...

12 Facts You Should Know About Starbucks |...

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. Today it operates 23,768 locations worldwide Starbucks...

Underwater Photoshoot Of Mermaid Brides | Simply Wow

After seeing great images of surfers diving underwater and other photos from around the world, photographer knew that I had to bring my clients...

If You Want to Have More True Friends,...

Everyone want to have friends, but not everyone can be a good friend. First of all, let’s find out what friendship is. I think...

11 Amazing Pics Of Yummy Food Art

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.   11.     What do you think About this Article? We want to hear from you ! Share your comments below. H/T: mydadslunch.com

Permanent Roommates : EPISODE 01 – ‘The Proposal’

Enjoy the new drama series by "The Viral Fever" Channel exclusively on Reckontalk. Enjoy, share with your friends and stay connected. https://www.youtube.com/watch?v=6LedYr5tQUs