Business Research: The Costs of Racial Color Blindness on an Organization

Related Articles




It’s a natural tendency, proven time and again in research: When you see a new person, one of the first things you notice is his or her race. In business life, however, we typically pretend we don’tnotice—a behavior that’s called “color blindness”—because we want to reduce our odds of exhibiting prejudice or engaging in discrimination, or of seeming to do either.

The research conducted by Norton, Michael I., and Evan P. Apfelbaum with Sam Sommers, of Tufts University, shows that there are drawbacks to the color-blind approach.

The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's race. It explains the 2013 study, in which participants played a "Guess Who?" style game of asking yes-or-no questions about a group of faces pictured, half white and half African-American. The authors suggest that people's discomfort and avoidance of referring to race imposes costs in terms of information gathering and effective workplace diversity programs.

So what do the smart companies do

 "Rather than avoiding race, smart companies deal with it head-on—and they recognize that “embracing diversity” means recognizing all races, including the majority one, to avoid showing preference or creating a backlash. For example, Time Warner’s annual diversity summit isn’t just for people of color (or women)—it’s populated by white males, too. Talking about race can feel awkward, but over time more companies will discover that doing so is usually better than pretending it doesn’t exist."




[divider scroll_text=”Back To Top”]





8 Shocking Images of “Devil’s Bridge” of Europe...

A lot of ancient bridges across Europe are referred to as the Devil’s Bridge. These bridges were built under such challenging conditions that successful...

If You Think Your English is Bad, Watch...

Former Indian Railway minister 's Mr. Lalu Prasad Yadav Speech In Parliament of india 2008. Take A Look!!   https://www.youtube.com/watch?v=ano-E6lcChA Credit: PANKAJ VERMA Here is the Bright side of...

“Apparently” This Kid is Awesome, Steals the Show...

Noah Ritter from Wilkes-Barre steals the show from Newswatch 16's Sofia Ojeda during an interview at the Wayne County Fair. https://www.youtube.com/watch?v=rz5TGN7eUcM Credit : WNEP-TV Source:Youtube.com

Chakkwein Suit Tigerstyle Feat. Kulwinder Billa | Preet...

T-Series Apnapunjab present to you latest punjabi song of 2015 Chakkwein Suit by Tigerstyle Feat. Kulwinder Billa penned by Preet Kanwal !! DO SHARE...

How Some Geniuses Inspiring People to Use Stairs...

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. Wherever we go, in the...

Public Disturbance for Social Message !

Originally they had only decided to play a Public Disturbance Prank ! But later they decided that they should include some Social Messages for our...