Honda and Wieden + Kennedy London have created an incredible “double-sided story” on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching “The Other Side,” you can press and hold the “R” button on your keyboard to switch between parallel storylines.
The dual film follows the story of a seemingly mild-mannered dad who leads a rather interesting double life.
Here’s where you can watch the video: Honda – The Other Side
When you watch it the first time, it’s just a video about a simple dad who picks his daughter and her friend up from school and drives them to a surprise party in a normal, safe, ecologically friendly way.
Watch the ad again, and this time hold down the R key on your computer. It’s the same guy, but his car is a red Civic Type R, and he’s not just a dad — he’s a highly skilled wheelman hired to get two burglars the hell away from a big heist. But where do his loyalties really lie? Wait for the surprise at the end.
The concept of an alter-ego plays a primary role here. The parallel stories are direct representations of the strikingly different personalities of the two cars. Each time a viewer presses ‘R’, a skin of the alternate version of the story gets activated and is superimposed on the original one.
Each shot is superimposed at the precision of a millisecond. The editing is exceptional. It doesn’t go unnoticed that each frame was shot extremely carefully to the level that camera movements, transitions, frame by frame shots, all replicate the other in a spectacular manner. The cars are captured very well. Above all, not only does this make it interesting and mind-bendingly amazing to watch, but the ad also gives definitive personalities to both cars. Viewers will each identify with one more than the other, increasing the probability of connecting with the masses.
In any case, this is a smart case of ‘two birds with one stone’ and they’ve nailed it! Taking technology in advertising to the next level, this ad is definitely a milestone that will go down in history.
[youtube height=”500″ width=”800″]https://www.youtube.com/watch?v=iPxlAysx90o[/youtube]
[youtube height=”500″ width=”800″]https://www.youtube.com/watch?v=XWfW4O3vCTM[/youtube]
[divider scroll_text=”Back To Top”]