Today, to become popular, anyone needs to have their own Instagram. Being one of the most influential social networks, Instagram is one of the main components of popularity today. And it doesn’t matter if you create an online store or run your own blog about dogs. Instagram will become the main platform for attracting an audience. In addition to this, it is not enough for you to have a sufficient number of subscribers. You need a positive response from your audience in the form of likes. You can use a special service or both, for example, Instagram automation bots. This method will not only save you time, but also help you quickly promote your account. You will also be able to automate the work of your account, which will not only free up some time for you, but also allow you not to worry about the development of your account. However, in addition to this, you will also need a number of things to become popular on Instagram.
A huge audience and a lot of advertising opportunities are the answer to the question: “Why do entrepreneurs spend money, time and effort to promote their business on Instagram?” Here are some tips on how to become popular on Instagram.
1. Tell your stories
The public loves pages that tell about the personal. Instagram is also unique in that it has its own stars, invisible to the outside world. How do they achieve popularity on Instagram? The first key to success: clear positioning.
For example, a girl writes about fitness. She has several second-level topics in her cage at once, in which you can work: sports, proper nutrition, beauty, rest. She dilutes useful personal information and constantly communicates with readers. For example: a blogger posts a photo with a cup of coffee, talks about its types, useful properties, harm, etc. The text ends with a call to communication: “What kind of coffee do you like? And how much do you drink it a day?”
Golden ratio: one-third of useful information for two-thirds of personal photos. By advertising on already promoted pages, you can gain subscribers who begin to spy on you as a reality show in photos. But advertising is the second thing, if you want to be popular on Instagram, make your account live.
2. Publish only high-quality content
Do not allow hack work. Don’t be lazy to do a few takes until you get a good picture. Watch instructional videos for photographers or read what composition is. Emotionless photos are not interesting to anyone. If you decide to speculate on topics like food, fitness, or even more so art or music — Google something really fresh and cool. Don’t write platitudes.
Although I must admit that everyone still likes cats, and in moderate doses they will only contribute to your popularity on Instagram.
3. Upload photos regularly
Train your subscribers to a certain schedule. Being popular means being regular. This rule is especially true for popularity on Instagram. I do not know what the schedule will be in your case — perhaps a couple of times a week will be enough, and maybe two times a day will not be enough. Test and ask for feedback. In any case, don’t keep people waiting — give them what they signed up for.
4. Launch your flash mobs
Do you remember: #yapyatletnazad #icebucketchallenge and #10facts today? They say, however, that this format of rocking the public is already outdated, but so far it works. However, there is one condition: you must have an active audience. There is nothing worse than launching an action that no one needs. What should you do if you feel that the action will not be paid attention to and there is a risk of being left with nothing? Buy placements in thematic communities. Disperse your action.
5. Analyze everything you do
To become more popular on Instagram, you will have to monitor how your page is developing. The number of subscribers is not the only metric worthy of attention. On the first of each month, review all your Instagram activity and determine the five most successful posts by the number of likes and comments. Do these posts have anything in common? Identify the reason for success and scale it. Maybe your audience reacted violently to some event? Think about what other questions you could ask yourself, and answer them.
Also pay attention to those posts that turned out to be the most unpopular on Instagram. Sometimes it happens that a post collects few likes, not because it is bad, but because of the wrong timing of publication. For example, when the audience is offline and then some subscribers simply “don’t roll” the tape to the post. So compare the release time of the least popular materials. Maybe you just need to change the time slot for them.
Conclusion
Thus, Instagram is really a great platform for gaining popularity and promoting your brand. All you have to do is to competently build an advertising policy and get subscribers, as well as likes. Good luck!