A well-designed brochure can be a powerful marketing tool for boosting sales. However, if it is not designed effectively, it can actually have the opposite effect. Here are some tips on how to create an effective brochure that will help boost sales:
1. Keep it simple.
The goal of a brochure is to communicate a message, not to overload the reader with information. Too much text and graphics can be confusing and overwhelming.
2. Use a clear and concise headline.
The headline is the most important part of the brochure, as it is the first thing that readers will see. It should be catchy and informative, and it should quickly convey the main message of the brochure.
3. Provide an explanation of the benefits.
The explanation of benefits puts readers’ minds at ease by clearly explaining the product’s main benefit to them. For example, if you are selling an anti-aging cream that promises younger-looking skin in two weeks or less, your EOB would say something like this: “In just two weeks, this unique anti-aging cream can help reduce the appearance of wrinkles and give you younger-looking skin.”
4. Use strong visuals.
Graphics and images are an important part of any brochure, as they help to convey the message in a quick and easy-to-understand way. Make sure that all of your images are relevant, colorful, and clear.
5. Don’t sell — solve!
Remember that your goal is to communicate the main benefit of the product or service, not to list all of its features and specifications. Because brochures are typically one-page documents, you don’t have much room for text. Focus on providing just enough information to calm the reader’s fears and answer their questions.
6. Be creative.
Brochures are not just boring forms with words on them — they are marketing materials designed to attract interest, grab attention and spark interest in your product or service. Make your brochure stand out from the rest by including an unusual image or clever headline.
7. Use a professional design.
A well-designed brochure will look polished and professional, which will help to convey a positive image of your company or product. Hire a graphic designer to create a visually appealing brochure that will make an impact on readers.
Creating an effective brochure is not an easy task, but following these tips will help to ensure that your efforts pay off. Good luck!
Reasons Why Your Brochures Aren’t Working
If you’ve been using brochures as part of your marketing strategy and haven’t been seeing the results you want, it’s possible that there are a few things wrong with your brochures. Here are a few common reasons why brochures may not be working:
1. The design is outdated or unprofessional.
If your brochures look like they were created 20 years ago, the time for a redesign has come. Design trends change just as they do in other areas of life, so it’s important to keep up with current design styles and make sure that your brochures are appealing to today’s audiences.
2. The message is unclear or unappealing.
People won’t be interested in your brochures if they can’t figure out what you’re trying to say, or if the message is just not interesting. Make sure that your brochure’s headline and body text capture attention and clearly convey the main message of the piece.
3. The content does not match the target audience or purpose of the brochure.
Are you targeting your brochure towards people who would not benefit from its message? Are you including content that is either too complex or not relevant to your target audience? Make sure that all of your information matches up with the specific goals and interests of your particular customers.
4. There aren’t enough visuals.
Do people have to read a lot of text in order to understand what your brochure is trying to communicate? If so, consider adding more visuals and graphics to clarify what you’re saying. You can also try using smaller, condensed, or lighter fonts for the body text of your brochure. One way to turn this one around is to use Venngage — an online brochure maker that provides a vast display of creative brochure designs for everyone. Here are some brochure examples from their website!
