Simple and Effective Ways to Increase Your Brand’s Instagram Engagement Rate

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There are various strategies to improve your engagement, including purchasing Instagram views and focusing on organic methods as mention in this method. However, gaining engagement on Instagram requires significant effort, time, and resources. The article provides effective ways to increase your brand’s engagement rates on Instagram. It highlights the potential of TikTok’s real likes in boosting your Instagram engagement. By utilizing cross-platform content, collaborative partnerships, and trending challenges, you can create a captivating online presence that appeals to audiences on both platforms. The article offers actionable strategies to expand your reach, enhance visibility, and elevate your Instagram engagement rate. It encourages leveraging the synergy between TikTok and Instagram for exponential growth and greater brand recognition in the dynamic world of social media.

Settle A Consistent Schedule

Regular posting is one of the basic methods that secure your engagement growth. With the current peculiarities of the algorithm that sorts the pictures and videos for users’ feed, which doesn’t group them by time, staying in the focus of your followers and their views is important to maintain the interest in your product and keep the communication up. Look at the profiles of your popular competitors and see how often they upload new posts, stories, and other types of content. Based on the information you obtained, you can calculate what is the perfect frequency for you.

Use Storytelling

Aggressive marketing and begging won’t do any good to you. People like social media for the fact that advertising here becomes more subtle and delicate, as they can make their choice without someone pushing them to view it. Instead of preaching and begging for someone to notice you, focus on telling your brand’s story and revealing your inspiration, motivation, and values.

Maintain A Consistent Visual

Another way to stand out and drive the attention of users to your brand is to create a strong visual association on Instagram. Don’t try to make your profile super glossy, but always aim for each picture and video that you post, reminding viewers that your brand is special. The style that you choose has to correspond to the idea of your company. Hence, you must decide at once what are the main attributes of your visuals:

  • color correction,
  • composition tricks,
  • forms,
  • decorative elements.

Nail The Hashtags

Hashtags can significantly increase your visibility on the platform if they are chosen right for photos and videos to gain more Instagram video views. This instrument of promotion is especially important since it introduced the possibility to follow certain hashtags. So, the chance to expand your target audience is now much more significant, as you can appear in the feed of the right people without targeting them directly. Try to balance general terms that relate to your industry, more specific ones. And personalized tags that would distinguish your brand among others in the niche and help to grow it on YouTube, Instagram, Facebook, and other social media.

Use All Possible Formats To Reach The Public

The main reason to use Insta for business goals is the variety of formats that helps to create a smart and effective strategy. Diversity helps to reach different groups of people and makes your profile interesting to follow. Here are the primary forms of content on IG:


In-feed posts. Photos and videos (which are limited to one minute) that we all see in our feeds are the main material for building a brand influence.

Stories. Top format to communicate and entertain the audience. Also useful to increase visibility in the feed – new stories always make your account appear in the head of the stories line, reminding users of you.

IGTV. A place to share videos that are longer than one minute for more Instagram views. Here you can load workshops, tutorials, and detailed reviews for your products.

Reels. A new form of vanishing content that is similar to Tik Tok videos. Here you can load popular music.

Instagram Live. An online session in real-time can help you establish communication with the audience and increase trust in your product.

Create Closed Captions For Your Videos

By default, videos in Instagram feeds are played mute. To turn the sound on, the user has to tap on the video. But many people prefer watching such content without the sound; because they don’t have the opportunity to do so or because they are too lazy to tap it. But this way, you also get IG views. Adding closed captions and subtitles to your content makes it available for those who don’t want or can’t watch their feed with sound. As your brand becomes more accessible, it begins gaining engagement for comfort.

Create Custom Filters

This option is available for Stories. Besides driving your Insta engagement higher, it incredibly expands your reach. For you, this is an excellent way to show the aesthetics of your brand or entertain your followers. For example, you can create an AR filter that looks like a quiz or generates a hilarious “analysis” of a user. Simply making a dedicated color correction filter would make your content more popular, especially if you collaborate with popular influencers to spread it.

Collaboration

Speaking of influencers. This kind of marketing is considered the most effective for many reasons. First of all, as you co-work with bloggers, you basically exploit their engagement rate, redirecting it to your account. And this is a nice and delicate method to promote your product using someone’s established relations with the audience. Followers trust their favorite influencers, and they will eagerly check out what you have to offer. But to make this case successful, you have to provide valuable content that corresponds to reality and builds your reputation.

Organize Contests

To make your engagement rate or views numbers jump up in short terms, you can host a contest, using Instagram as a platform for it. For example, the main condition of winning the contest is:

  • liking the last three posts,
  • commenting under the latest post,
  • tagging two friends.

This way, you increase the activity on your account and expand your visibility, as people bring their friends to your profile through tagging. Make sure you provide decent prizes that will really motivate your audience. Don’t host contests too often, as it is easy to lose the flow of customers – people will simply wait for another opportunity to win your product.

Add Calls To Action

And do this everywhere it is possible. Proper motivation and reminders on time can do miracles to your engagement rate on Instagram. So delicate notes in each message you want to deliver to your followers, and the result will be coming soon. Make sure that you don’t overdo the motivation, but keep up the tempo that you have settled. Also, watch the experience of your popular competitors to see which messages reach the audience most effectively. Explore how influencers use CTAs as well to discover how to address the audience properly.

Collect And Exploit UGC

UGC, or user-generated content, makes your brand’s reputation stronger, hence you get more activity on your account. The easiest way to obtain a lot of user-generated content is to encourage your customers to share their experiences with stories: these are easy for you to recollect and post in your profile. To motivate the audience, you can offer a small present for creating a review like a discount on the next purchase. Reward your followers for creativity and activity on your profile as well to generate more UGC and prove you are worth customers’ attention.

Constantly Analyze Your Result

To develop a decent strategy, you must track your progress all the time to be able to extract wrong methods and enhance what seems to be working well. Watch your metrics all the time: likes, views, comments. Social media are very dynamic, and keeping your hand on the pulse is required constantly, not to miss the most effective tactic. Luckily, Instagram business profiles offer a decent instrument for tracking your progress – IG Insights. There you have quick access to the main characteristics and changes of your engagement as you go.

Keep Up With The Trends

As it was mentioned before, social media are incredibly dynamic. It means that trends interchange here quickly, and brands need to check them immediately, detecting what will resonate with their target audience. Look for the freshest memes and challenges that appear on the platform and use them to entertain and communicate with your followers. Trendy stuff is also a good way to gather some user-generated content.

Conclusion

Gaining an engagement rate on Instagram for brands can be a challenging task because the competition for the most popular niches is immense but if executed correctly the business benefit of Instagram engagement and likes are immense. Developing a unique style, visuals and have lots of post ideas is also a vital aspect for driving your progress.

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