Audi Marketing -Lights up New York with their FIFA Scoreboard

Related Articles




Last week, Audi switched on the lights in its titanic installation on the Brooklyn waterfront. The “scoreboard”—which will display top World Cup results for the rest of the month—is actually a grid of shipping containers, nine columns of them stacked five rows high. The scoreboard stands 40 feet above the River level. A showroom-new Audi A8 sits inside each open-ended container. With the cars’ headlights turned on (plus a little bit of dramatic red backlighting), the containers form two massive “8” configurations that resemble a digital clock.

audi, audi marketing, audi lights up newyork, audi newyork, audi scoreboard, guerilla marketing

The installation is connected via 2½ miles of cable, which connects the relay boards for each car’s LEDs to a central controller located on-site. An operator sits out there with a computer, making sure that the scores are accurate.

audi, audi marketing, audi lights up newyork, audi newyork, audi scoreboard, guerilla marketing

The board is placed in such a way that the entire East coast can see it. This is a massive investment from Audi’s side for the high buzz guerilla marketing tactic. Well, I suppose it ought to get bigger and better each year or nobody is going to turn their heads to watch you in the flood of spotlight hungry marketing.




Well done. We see how amazing your headlamps are. Yes, we do. Actually, we always did.

[divider scroll_text=”Back To Top”]





This Fox and Dog Friendship Will Melt Your...

Meet Tinni and Sniffer, AKA your new obsession   Click Me For More Such Quizzes  

Can we all “have it all”? | Anne-Marie...

Public policy expert Anne-Marie Slaughter made waves with her 2012 article, "Why women still can't have it all." But really, is this only a...

Rubaru Full New Song | Roar – Tigers...

Watch this song and enjoy one of the most amazing soundtracks 'Rubaru' with beautiful effects from the movie 'Roar'. You will surely love the picturisation...

14 Bollywood Hot-Shots Who Once Rocked The Delhi...

Bollywood is like God now… Omnipresent. Everything seems to be touched by it. It seems there is Bollywood in every Indian. With the on...

Namak Paare Full Song Raja Natwarlal | Emraan...

Presenting Namak Paare from movie Raja Natwarlal sung by Mamta Sharma & Anupam Amod. The song is composed by Yuvan Shankar Raja. https://www.youtube.com/watch?v=jeKBvlHY-OA Namak Pare Lyrics: Nau...

Features & Preview Of Microsoft’s “Windows 10”

It’s official, folks: Windows 10 is coming to the people. After kicking off Windows 10 with a bevy of business-friendly features, Microsoft drew back...