If you do ecommerce business, you know by now that pictures are necessary for driving the sales forward and converting your site visitors into returning customers. Yes, they look nice and entice buyers to open their wallets. That’s common wisdom. But how exactly do images work? What’s their exact contribution to purchase growth? And can you put these insights into practice for the benefit you’re your shop?
Yes, you can, and yes, some dry stats demonstrate how good pictures increase your revenues.
1. The Language Of Figures
The basic idea all sellers stick to is that at least one picture is better than none, and data confirms it: product descriptions that feature at least one image had twice the conversion numbers than descriptions without images. That’s obvious, right?
Interestingly, product descriptions with two images doubled the conversion rates in comparison to descriptions with just one image.
The general trend is clear: the more images in the product listing, the higher chances of successful sales. But is the number of images the only prerequisite of conversions?
2. Quality Matters
Another condition of higher conversion is the quality of pictures offered to consumers, and quality comprises several aspects.
The first aspect is size. The hi-res pictures that give an opportunity to zoom-in are proved to double the purchase rates compared to mid-size and ‘non-zoomable’ images. Images that help users see the item from different sides and angles increase conversions by 65%.
The second aspect is image styling and composition. Not all big images are created equal, it turns out.
The ratio of image to white space matters: the product itself should take up to 80% of the picture, and the background should be allowed around 20%. Pictures with an item occupying the whole space were dabbed ‘low quality’ in an anonymous review. So make sure to have both a product and some background in your image.
Besides, mind the contrast of foreground and background. The best pictures that look posh and expensive are those where the product is presented in high contrast, and the background is in low contrast. The item is literally pushed onto a viewer (although subtly), since it becomes highly visible and sleek against the blurry muted background.
The brightness of an image also matters. Brighter images are more appealing to viewers and are thus also labeled as ‘good’.
3. How To Make Use Of The Provided Data For Your Ecommerce
Now your steps look obvious: you need to supply a sufficient number of images (from 4 to 8 per product, preferably), choose the right composition and contrast, and provide shoppers with an opportunity to ‘explore’ and ‘zoom-in’ on an item.
The visual control for users (ability to rotate, look from different angles, zoom in, and examine the details) can be achieved by supplying various images, with different angles and styles. If your (or third-party) site has the feature of 360° view, use it. Provide the depiction of key details of your product, like inserts, convertible elements, or particularly useful features. Show colors your items can be made in. It all should be in your images.
If you doubt you can achieve this level of image perfection alone, fear not. A reputable photo studio like Squareshot.co can always come to your rescue. The professional team will assist in planning and executing photoshoots and creating product photos that will make people want to buy your goods and come back for more. So use this opportunity right now!