Fevikwik has launched a brand new TVC "Todo Nahi Jodo".Strategically launched during the captivating match, the ad captures the daily faceoff between Indian and Pakistani soldiers at the Wagah Border in a funny and light-hearted manner.
As an Indian soldier and his Pakistani counterpart try and face one another during their usual border-march, the sole of the Pakistani soldier’s shoe comes apart. He looks appealingly at his rival, who, in a flurry of movement, miraculously fixes it. A slow-motion replay reveals how the Indian soldier whips out a tube of Fevikwik from his pocket and mends his rival’s shoe instantly. They salute each other and disband, at which point a voice-over and super go, ‘Fevikwik. Todo nahin, Jodo!’
[youtube width=”800″ height=”500″]https://www.youtube.com/watch?v=A4WZF74dAg4[/youtube]
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