In 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the workplace.
While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive,” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy.”
[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=kOjNcZvwjxI[/youtube]
And if you needed any more reason to watch the commercial, made by BBDO Guerrero in Manila, then take Sheryl Sandberg’s endorsement of the spot:
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