Erase the Difference – Oscar Ruíz’s Aerial Photos of Mexico’s Rich And The Poor

Related Articles




In an effort to draw attention to community development program in low-income areas, Mexican bank Banamex launched an advertising campaign titled Erase the Difference, where the bank hired photographer Oscar Ruíz and asked him to shoot the stark divide between the poor and the affluent that exist in Mexico City. It took the photographer, who is also a helicopter pilot, two trips over the city, and the images he return with were unmistakable.

 

oscar ruiz, mexico, rich and poor, photo, erase the difference

 

The campaign features four images that show opulent apartments and villas sitting right next to modest, to sometimes very dilapidated houses belonging to the poorer section. On one side stand white residential houses with tiled roof, and manicured green lawns, and on the other, a set of sad, grey and old buildings. Sometimes, only a high, thin wall separated the two. The images look Photoshopped, as if two separate images were stuck together to create the drama, but they were not. Indeed, the tagline says “This image has not been modified. It is time to change that.”




 

oscar ruiz, mexico, rich and poor, photo, erase the difference

 

“Nearly 46% of Mexico's population lives in poverty, and the country has one of the highest income inequality rates in the world,” writes FastCoExist. In Mexico City, the poorest of the megacity's 20 million people don't have plumbing, and their homes are subject to flooding with raw sewage.

 




oscar ruiz, mexico, rich and poor, photo, erase the difference

 

Although intended to serve as advertisement for the bank’s development program, the campaign now serve more as a public service announcement.

 

oscar ruiz fotografo




[divider scroll_text=”Back To Top”]





Marisa Strip Commerce will leave lingerie models naked...

How can a lingerie brand convince men to buy lingerie for their women? Simple, just show beautiful models wearing the lingerie, and enable men...

14 Most Amazing Office Buildings In India |...

Corporate office campuses are built creatively. These office campuses are most sophisticated and facilitated with many amenities to employees to work with that amazing...

Evidence of being Harrapan: Rakhigarhi’s Harappan Civilization Facts

Rakhi Garhi is a village in Hisar District in the state of Haryana in India, situated 150 kilometers to the northwest of Delhi. It...

Punjabi (Soniye) Song | DenorecorDS | Sunny Brown...

Catch DenorecorDS Punjabi (Soniye) Ft. Sunny Brown latest track exclusively on T-Series. SONG: PUNJABI (SONIYE) SINGERS: SUNNY BROWN COMPOSED BY : DENO RECORDS(DENIS SALIOV) LYRICS: SUNNY BROWN MUSIC ON...

Shop online on Google Hangout | Google ties...

Google has announced that it will bring Shoppable Hangout to India this month to help users interact as well as shop online at the...

“We didn’t do anything wrong, but somehow, we...

During the press conference to announce NOKIA being acquired by Microsoft, Nokia CEO ended his speech saying this “we didn’t do anything wrong, but...