The world is shifting toward a fully digital marketplace model, and innovators have been hard at work to build these key industries in 2020. Continent to continent, science and technology leaders are making cars safer, easier to use, and more enjoyable for drivers and passengers.
Lane Departure Warning Alerts
Cyclists, motorcyclists, and even other cars can cause a devastating wreck if you don’t know someone is in your blindspot. Changing lanes is the most common cause of blind spot accidents, but cars are starting to include lane departure warning alerts to keep drivers and secondary vehicles safe in congested areas.
These revolutionary systems work by using sensors to detect oncoming traffic. In 2020, many of these programs are engineered to keep people safe even after the engine has been turned off.
Audi and Ford are just a couple of brands that are offering this feature in new vehicles models.
Mobile App Connectivity
What if you could unlock your car, start the heating system, or check the maintenance schedule from your mobile phone? Now, plenty of car brands throughout all levels of value in the auto industry are including this feature to make daily life even easier for drivers and passengers.
Many leading car brands are offering discounted rates for these subscription services upon sale. If you want to know if these remote features are included in the purchase of your vehicle, contact the manufacturer to learn more.
Virtual and Augmented Reality Showrooms
With the ongoing pandemic keeping consumers at home, shoppers are looking for new ways to make auto purchases. VR and AR-assisted digital technology has given consumers a way to visit a car showroom interior completely online.
Using 360-degree product photography and connected apps, consumers can get the full dealership experience without leaving home. This tech has also given global auto brands a way to feature their entire product inventory without increasing operational costs and overhead.
Stolen Vehicle Notification Software
Nearly a million vehicles were stolen last year alone, and tech brands are striving to close that gap to keep owners and their property safe. Many automakers, from BMW to Toyota, are including enhanced anti-theft software to improve vehicle recovery rates around the world.
While the current vehicle recovery rate is about half of the stolen cars that have been taken, auto brands are continuously adding new gestures to keep your car in your own hands.
Automatic Emergency Braking Systems
Using AI innovation and advanced sensor technology, cars are now able to automatically respond to a crash or road blockage before you even know it’s there.
Distracted driving can happen at any time, and sometimes that moment could make or break the driver’s ability to respond to an unexpected pedestrian, car, or obstruction. These AEB systems are created as a last resort for the driver, and not a first ditch effort at protecting everyone involved.
But, automatic braking systems could drastically reduce the amount of collisions on the road by providing that extra layer of protection for everyone inside – and outside – of the car.
The world is changing and shifting toward a digital-friendly landscape, and the automotive industry is leading the way.
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