If you have any experience with online casinos or gambling, you will likely have heard about welcome and registration bonuses. They are just one of many different advertising tools online casinos utilize to attract and retain new gamblers.
Over the last ten years, the online casino industry has exploded in popularity as mobile technology has improved and more and more people give online gambling a try. There are now hundreds of different online casinos which are all clamoring for the attention of a limited number of gamblers. Registration bonuses are one way for online casinos to distinguish themselves from the competition.
Nearly every online casino on the web uses registration bonuses, but do they work? Will receiving a registration bonus attract someone to a specific casino and convince them to continue using the platform?
What are welcome bonuses?
Welcome bonuses are essentially freebies or extras which online casinos gift to new registrants on the platform. They are like the 10% off codes that eCommerce sites sometimes offer to new shoppers who register for a mailing list and purchase from the site.
The bonuses could be anything from free spins on select slot machine games or a gifted sum of money to match an amount deposited. The bonuses will typically vary depending on the type of casino, where they are located, and the initial deposit which the gambler makes.
When choosing a new online casino to use, gamblers should always look for a good casino welcome bonus to make the most of their initial registration. These bonuses that online casinos offer are becoming increasingly generous as the industry grows ever more competitive. That is good for gamblers as consumers because it means that the casinos are fighting for their attention by giving the most tempting offers.
Do they work?
Online casinos utilize registration bonuses to attract potential gamblers and to keep them on the site. Some of the bonuses are no-registration bonuses which, as the name suggests, do not require new users to join the site or put down a deposit. While these non-registration bonuses may not retain the same number of users as bonuses that do require registration, they arguably attract many more people to the site.
Everyone likes getting something for nothing, and that is what makes no-registration bonuses attractive. More people are likely to visit and explore an online casino that does not require a registration process or deposit. While some people will inevitably leave after using up their registration bonus, many will like the site, get used to how it works, and want to stay as a registered gambler.
As the industry becomes increasingly competitive, it will be interesting to see what new tactics online casinos deploy to attract potential gamblers. You can be sure that whatever it is, the offers for gamblers will continue to improve.