Some commercials just make you want to keep hitting the re-play button all day long. This makes you want to keep hitting that re-play button all week. I do not exaggerate when I say that this might be the best car commercial ever made, in the whole world.
An A-list director, top hollywood costume designers and a stellar tech team put several hours of effort in making this spectacular ad. It is absolute perfection.
The commercial uses ‘Strobe’ lighting technology to depict motion for the 3rd installment in Lexus’ ‘Amazing in motion’ campaign. I can go on and on about the commercial but this is one that ought to be watched. After all, it is a visual phenomenon if nothing else.
Watch the commercial here:
[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=jhBfeYxTUB0[/youtube]
This is the making of the ad –
[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=Giwyhnz64js[/youtube]
STROBE showcases Lexus' innovative design and technology through imagination.
Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's incredible journey across the Kuala Lumpur skyline at night.
The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright — taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights.
A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, producing the breathtaking display seen in the film.
STROBE is the third in the Amazing in Motion project series by Lexus. Visit amazinginmotion.com to experience the full story behind STROBE and to see the other Amazing in Motion projects.
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