Many people still love a watch, even as technology has changed everything through the years. Everything has changed, but for watches, very little has in more ways than one.
One brand that has stood strong for over 100 years is TAG Huer, birthed in a small village in Switzerland to become the prestigious, international corporation it is today, offering luxury timepieces to the masses. They’ve never faded from public perception, and its thanks to a few choice decisions they have made that have served to boost their appeal as time has gone by. But what were these fateful moments?
How does one stay relevant for so long? How have so many missteps been so expertly avoided? These are all questions that are undoubtedly worth exploring further.
Keep reading to discover the reasons that the iconic TAG Huer watches are still going strong today.
Moving With The Times
Watches have moved with the times (pun intended), embracing change at every opportunity.
Of course, many people now refer to their smartphones for something as simple as the time. Nevertheless, the watch has remained relevant, and even imbued itself with some of the technologies that threatened to be its undoing. Unafraid to adapt, the interest in luxury timepieces just keeps on growing.
For example, in 2015, TAG Huer released their first luxury smartwatch, keen to keep pace with the changing industry. It would be foolish to deny which way the wind is ultimately blowing, and the company’s chief executive, Jean-Claude Biver, stated that “We don’t want the competition to know what we are going to do. We want them to be surprised.” There’s still room for innovation, even after all this time, and TAG Huer changes course on its own terms. Its leading the industry, rather than being one step behind it.
Many sectors fizzle away due to their stubborn pride. They’ll be convinced that one day, things will change, and the buying public will miraculously realise what they’re missing out on. Well, that very rarely ever happens. The industries that are willing to evolve will always outlive those who aren’t, and that’s a lesson TAG Huer in particular seems to have taken to heart.
Cinematic Reverence
Luxury products often get lauded over by highflying celebrities, marketed by famous faces to develop a more resilient brand image.
Once again, Jean-Claude Biver springs to mind here once again, with his early uses of product placements featuring in James Bond films, for example. Steve McQueen also wore a TAG Huer watch in a famous racing movie entitled “Le Mans”. This is a strategy that makes timepieces timeless, marking the stark difference between a nice luxury accessory and an iconic, must-have adornment. Product placements change the game.
Millions of people flock to cinemas all over the world, and many of that number also research all the actors involved in productions and closely follow their work. Famous actor Leonardo DiCaprio is even a brand ambassador for TAG Huer, and the dedicated fans of his portfolio may want to echo his image in some way. In the end, celebrity endorsements and subtle product places have an incredibly long reach, redefining what is seen as cool, fashionable, and trendy. TAG Huer have always been at the top of that pile, untouchable in popularity.
Sporting Elegance
Luxury timepieces are often seen on the wrists of high-flying businesspersons or multimillionaire celebrity entertainers, but they make waves elsewhere also.
Many of the TAG Huer offerings today maintain their 150-year long tradition of appealing to the sports world, with motorsports being a particular point of interest. The brand has famously supported the renowned McLaren Formula 1 team, the epitome of sporting excellence.
You can buy your own sporting variations from Chronext, who have a range of unused TAG Huer watches for sale that can be delivered directly to you incredibly quickly. Prices are low for the quality being offered, and it has never been easier to wear this slice of luxury. The watches are legendary, and you’ll be part of that legend in wearing one yourself.
Sport is universal, something that many billions of people around the world appreciate in one form or another. The fact that the TAG Huer brand can position itself amidst all that energy for so long is yet another aspect of the brand that has truly given it legs. It aligns with people’s other interests and has a subtle presence in many of the great sporting events that are heralded for all time.
Celebrating History
Despite the masterminds tinkering with their timepieces for the modern day, the ‘classic’ element has never been lost.
There is still interest in older watches as artifacts, as featured in The Telegraph’s article which reported that George III’s pocket watch was blocked from leaving the country in the hopes that a British millionaire buyer could be found. Obviously, not every watch will be quite as significant as this, but the point remains; watches are symbolic of legacy, tools that not only tell the time, but represent certain time periods also.
Wearers of TAG Huer timepieces are communicating more than just style alone. They are adorning the sophistication of another time. That reasoning has become more prominent as watches have evolved with technology, leaving the more classic iterations to become further emboldened by historical significance. They’re windows to other worlds, relics of an era that outright refuses to die.
TAG Huer has been evolving and taking different shapes since 1860, which means the timepieces it sells aren’t just watches, but iconic milestones in a never-ending journey. To be part of that history is an honour and privilege for a wearer, as they join a compelling narrative when they adorn the accessory.
Classic Gift Choice
Timepieces have always been go-to gift choices for occasions such as coming of age birthdays. The timing of that gift plays a crucial role in the appeal of not only TAG Huer, but all watches at large.
Because they are continually given at the transition of childhood to adulthood, watches have enjoyed a figurative ‘passing of the torch’ of their own through the generations. They signify maturity and independence, two places people will always arrive at a particular point in time, just like clockwork. Watches have long been the item that welcomes young people to the real world.
They may also be the subject of things like wills, particularly when they are expensive and emblematic of the deceased’s identity. They can turn into keepsakes, passed down through family members as they fondly reflect on their own personal history. If nothing else, it’s a constant reminder that times do indeed change, and TAG Huer understand that motif incredibly well. The timepiece you purchase from them today could be the watch your grandchildren, and their grandchildren, keep safe in all the long years to come.
Conclusion
It is to be hoped that you now understand that watches do more than simply tell the time. Fashionable, historical, familial, sporting – there are so many roles in which a timepiece can play its part subtly, yet admirably. Even if you are not a particular fan of watches, their ongoing story is to be respected at the least.
Not many products have survived for so long in such a rapidly changing world, nor carried the same appeal as they did hundreds of years ago. The TAG Huer brand, of course, is one of the very few exceptions out there in the world today…
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