Why Citizen watches are so popular

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Since their founding in 1918, the Citizen Watch Company has been committed to combining technology, precision and creativity to produce high-quality products.

Their watches have found favour with the public from the beginning. Currently, over 45 million people around the world wear a Citizen watch.

They have become commonplace on the wrists of people from all walks of life because they are attractively designed, comfortable to wear and simple to maintain and repair. Read on to find out exactly why Citizen watches are so popular.

History

Citizen is a world-renowned Japanese brand in the watch industry, known for classically elegant and innovative designs. The company has been producing world-class pieces since 1918, and many of its designs are instantly recognisable. In fact, Citizen is one of the top ten best-selling brands in the world – a position it’s held for five years running.

Since its foundation in 1918, Citizen has promoted a global, multicultural mindset that fosters excellence and creativity. The company’s rich history includes watchmaking innovations such as radio-controlled and satellite-synchronised timekeeping.

However, it was innovations like their Eco-Drive solar technology in 1976, and the ever-popular line of Promaster dive watches that really got people talking. These revolutionary Eco-Drive watches are powered by natural/sunlight or artificial light which means they never need a battery change.

With a long history of innovation and quality, Citizen has become one of the most reputable watch companies in the world. True to their original vision, Citizen’s new Eco-Drive collection features innovative technology combined with traditional Japanese craftsmanship.

Technology

Citizen technology is designed to make life easier and better. It focuses on the customer’s needs and provides innovative, reliable, multi-functional solutions to all demands. Citizen technology has established itself as a world leader in timekeeping, GPS navigation and watches.

While the Eco-Drive collection features a luxurious line of high-tech timepieces that adapt to modern lifestyles, Citizen’s Precision Quartz movement functions with a traditional battery for added reliability if its charge begins to wear down.

Citizen Promaster diving watch technology is the ultimate in accurate and precise chronographs. These iconic Promaster watches with advanced functions are designed to venture to the deepest depths. Most of them feature ISO-compliance with diving features like maximum depth memory, rapid ascent alarm, auto-start dive mode, and a power reserve indicator.

Range

With a variety of styles and case materials to complement any outfit, from metal accents to colourful fabric bands, the Citizen collection offers something for everyone. While these pieces are not necessarily perceived as luxury watches, they are affordable and come packed with features.

From the sporty and the elegant classics to the modern and innovative, Citizen carries a broad assortment of timepieces with an eye toward quality, craftsmanship and style. You can find the very best in traditional, automatic and solar-powered watches made with cutting edge technology.

With such high expectations for quality, Citizen has created and maintained their own strict code of conduct so you’ll never have to question the quality or craftsmanship of a citizen watch. When you want value for money as well as style and sophistication, search out a citizen watch today.

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