9 tips to sell more on Amazon

Related Articles

To this day, Amazon has been the largest marketplace in the world. Thanks to its fast shipping, its excellent customer service, its affordable and competitive prices, and its incredible variety of products, many users decide to buy directly from Amazon.

No wonder, every day more and more people are signing up as sellers on Amazon. It is a platform with a lot of visibility, something that can be very useful for your business to increase your sales.

You will be able to ship by yourself or through Amazon’s logistics service, also called FBA.

What to sell on Amazon FBA? The answer is simple, you will have to ship your products to Amazon. They will have them in stock and will ship them out when you have a purchase. You won’t have to take care of anything!

Fulfilment by Amazon makes your products Prime-eligible, plus also increases your odds of landing a Buy Box. People flock to Prime. You should flock to FBA. And besides, it frees up your time to spend on other ways to sell higher and make more money.

Advantages of selling on Amazon

Before learning how to increase your sales on Amazon, you might be interested in knowing the advantages of selling your products through the biggest platform in the world:

  • It increases your product’s visibility.
  • People interested in buying your products will find them more easily.
  • It is not necessary to set up your own store.
  • Your products will be visible both nationally and internationally.
  • You build trust with your potential customers.

How can I increase my sales on Amazon?

Just by having your products advertised on Amazon you will already have a significant increase in sales. Amazon is a well known platform both nationally and internationally.

But if you want to increase your sales a little more, pay attention.

1. Position your products on Amazon by keywords and popularity

A very simple method to know which keyword to go with is to use the suggestions of Amazon’s own search engine.

If, for example, you have a chair store and you want to know what kind of chairs are the most searched for, the suggestions are a good free resource provided by Amazon.

These suggestions are relevant and highly sought by users who browse on Amazon. Therefore, you can get a lot of ideas.

Most buyers won’t move past the first page of search results, so getting a high ranking is a critical way to reach shoppers. According to Amazon Seller Central, the marketplace search engine considers text match, price, availability, selection, and sales history to rank listings.

Once you know the most interesting keywords, you will be able to know which products you should start selling, how to call them and which keywords to include in the description sheets of your products on Amazon.

2. Create an Optimized SEO Product Sheet

In order for your product to appear in the first results, you must do the SEO of the product sheet correctly.

Your Amazon product titles should be optimized for SEO, clear and informative. The magic formula is brand name, color, size and keywords. Make sure you fully comply with Amazon’s rules.

The title is very important when positioning your product, so it is essential to include the main keyword and related words in this section.

The more it is at the beginning, the more priority it will be given by Amazon.

Both the attributes and the description sections must be optimized using the main keyword and its derivatives.

3. Increase the CTR of your results by sharing the product URL

Depending on how the product is reached, it may have one URL or another. If you look for it in the search list, some parameters are added that are not in the original URL of the product.

But if you search for “chairs” and click on the last result of the first page, the generated URL is different from the original one.

One of the parameters that Amazon takes into account when positioning a product higher is a good CTR. This means that you must send a lot of traffic to your URL by sharing it in your social media channels.

This will increase the CTR and improve the positioning of the product.

4. Get ratings and reviews

When we buy something on the Internet, we often look at the opinions left by other buyers of the same product.

It has been proven that a product with good opinions and reviews increases the trust of buyers and therefore, sales increase as well.

First impressions matter when you’re on a marketplace as competitive as Amazon. When buyers are browsing through their Amazon search results they can see thousands of products, the star ratings are visible for each product – they won’t settle for the items that have bad reviews or of low quality.

Amazon’s algorithm will always recommend and place at the top, those products that accumulate a lot of positive reviews.

Tips for maintaining high-star ratings on Amazon

  • Describe your item exactly as it is in your listing
  • No false commitments
  • Provide excellent customer service
  • Reach out to disappointed buyers
  • Maintain Strong Shipping Performance

5. Partner With Influencers

Amazon listings can gain significant traffic through influencer marketing. When prominent individuals in your industry stand behind your product and link to your listing, it sends a message to communities of your key buyers that your listing is worth checking out.

6. Nail The Packaging and Branding

Amazon is open to the world. Pretty much anyone can order from anyone. This means that you may end up selling a chunk of your stock to Australia, France, Uganda … who knows? A lots of users give negative feedback just because of bad packaging and spoiled first-time experience.

Branding meanwhile is crucial for connecting with customers. If they become familiar with your brand, they’re more likely to remember you and more likely to come back again and again.

7. Run Competitor Analysis

Finding ways to make your listing outshine competitors’ items on Amazon will increase your product rank in the marketplace’s search results.

To keep your listings high in Amazon’s search rankings, there are a few factors you should monitor in competitors’ listings:

  • Price – Keeping a track on competitors pricing will not only give you an edge but also help you gain traction in Amazon’s priority.
  • Images – Visuals can be a very persuasive factor in encouraging purchases, so you want to make sure that your listing has more images with a higher quality than competing items.
  • Text – Analyze the text of the current top-ranking listings to search for potentially relevant keywords so that it can be considered relevant by Amazon’s search engine.

Bad quality images are totally unacceptable and will do more damage than good.

Images are an essential part of the buying experience.

Bad ImagesGood Images
GrainyProduct from multiple angles
BlurredNeutral background
Taken with clutter in backgroundRemove any clutter from frame
Remember that we consume visual images more frequently than any previous generation and you therefore must compete for people’s attention with images which are way beyond average.

8. Campaigns & Lightning Deals

In order to drive traffic to your listing. Your offering may very well include a coupon which can be a great motivator for driving this kind of third party traffic to action.

Analysis of various millionaire successful sellers suggested that correct utilization of social media traffic can lead to considerable amount of conversions. Officially you are not allowed to divert traffic to your private digital assets i.e. your own website for example. But the opposite is 100% permissible and recommended.

Lightning Deals are time-based, marked-down products that buyers can find in Amazon’s Today’s Deals section. They draw a lot of attention and sales from Amazon’s shoppers not only because they appreciate discounts, but also because their limited time frame motivates buyers to make a purchase.

Sellers have to pay a fee and Amazon has to approve Lightning Deals before they’re launched.

Key factors of lightning deals

  • They run for four to twelve hours.
  • Deals can only run once in a seven-day period.
  • A proposed quantity for the deal should available at least seven days before the deal is expected to launch.

9. Raise your Average Selling Price (ASP)

The main thing to remember when talking about ASP is that no matter what category you are selling in, the higher your ASP the higher your profit margins.

Consider the following examples which illustrate the benefit of pricier items:

  • A bracelet selling for $15.00 will incur $5.42 in fees which equals to 36.2%
  • A blender selling for $144.00 will incur $ 23.35 in fees which is 16.2%

The more expensive item has a price to fee ratio which is more than half that of the cheaper item in this example.

People also read

A Customer Complains To Amazon, The Resulting Conversation Is Awesome Banter

How Amazon Delivering Your Order With The Help of 15000 “Robot Army”

Who’s On Warpath To Overtake Apple As The World’s Most Valuable Company?

HomeMoneyBusiness9 tips to sell more on Amazon