Twitter to Buy TapCommerce, An AD Tech Firm

Related Articles

Twitter has agreed to buy TapCommerce, an ad tech firm, the two companies announced late Monday. Terms of the deal were not immediately disclosed, but Re/code reports it may have been around $100 million.

TapCommerce describes itself as a mobile ad retargeting and app reengagement service. To put that more simply, TapCommerce sells ads designed to prompt users to open up apps they've already downloaded. The company was founded in 2012 and raised more than $10 million in funding.

Twitter buys tapcommerce,twitter,tapcommerce,ad tech firm,mobile ad retargeting and app reengagement service,mobile ad products, including its app install ads,mobile app marketers, app re-engagement, tools and managed service solutions for real-time programmatic buying,better measurement capabilities

With the acquisition, Twitter could continue to build out its mobile ad products, including its app install ads, which this week expanded globally.

"Together with the TapCommerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities," Twitter said in a blog post announcing the deal.

[divider scroll_text=”Back To Top”]

HomeMoneyBusinessTwitter to Buy TapCommerce, An AD Tech Firm