An Exceptional ‘DON’T TEXT AND DRIVE’ Campaign by Ogilvy Thailand

Related Articles




Accident Prevention Network, Thailand released a three set print ad that goes with the tagline –

‘Text a letter. Lose vision of 64 meters of road’.

There’s been an endless pool of work around the ‘text and drive’ campaign but this one stands out the most for me. The illustration of the statistic is fresh and direct, yet managing to stay unique and creative. The gap in the road signifies the vision loss and the road beyond it is dramatically portrayed as the possible consequences of that vision loss.

Also Read- This Ad Will Forever Change How You Drive

ogilvy, ogilvy marketing, ogilvy thailand, don't text and drive, marketing, marketing campaign, ogilvy campaign

ogilvy, ogilvy marketing, ogilvy thailand, don't text and drive, marketing, marketing campaign, ogilvy campaignogilvy, ogilvy marketing, ogilvy thailand, don't text and drive, marketing, marketing campaign, ogilvy campaignogilvy, ogilvy marketing, ogilvy thailand, don't text and drive, marketing, marketing campaign, ogilvy campaign

ogilvy, ogilvy marketing, ogilvy thailand, don't text and drive, marketing, marketing campaign, ogilvy campaignogilvy, ogilvy marketing, ogilvy thailand, don't text and drive, marketing, marketing campaign, ogilvy campaignOgilvy Do not text and drive 1

 




Don't Text And Drive

[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=9krX9fHAfHM[/youtube]
 


[divider scroll_text=”Back To Top”]





11 Things That Happen Every Time You Text...

OH GOD HE HASN'T REPLIED. IT'S BEEN 15 MINUTES. WHAT DO I DO?! Click Me For More Such Quizzes

15 Pics Of Animals That Do Yoga Better...

Yoga is definitely a thing right now. Not only for humans but also for animals. They are getting their namaste on! And sometimes animals...

France vs Germany: World Cup 2014 match preview

The FIFA World Cup 2014 has moved into the quarter-final stage, pitting the eight best teams in the tournament against one another as the...

Good Whatsapp and facebook messages worth forwarding and...

1) Good Morning Whatsapp Messages       2) Thought of the Day Whatsapp Messages         3) Funny whatsapp messages           and the best one.........   Santa Singh  Interview Ke Liye Gaya. Naukri Already Boss Ke...

FIFA World Cup Day 2: Netherland humiliate Spain,...

Spain were thrashed by Netherlands, while Chile and Mexico recorded victories in their opening World Cup games on Friday. Netherlands rocked Spain in Salvador with a thumping comeback...

15 Must Visit Places Of China

The Chinese civilization is one of the oldest in the world, and these photos will prove it is also one of the most beautiful....