The “Violence Against Women” Ad That Will Haunt You

Related Articles

Help us put an end to one of the most painful aspects of violence against women: silence.


The Instituto Maria da Penha is a non-profit in Fortaleza that provides legal assistance for women battling domestic violence.

In this simple video of a fixed frame focusing on grave faces, they’ve portrayed a message that a million words couldn’t justify. The simplicity of the message and the minimalistic representation of the same will leave you dumbfounded.

In this series of 3 ads, they show 3 different women dejectedly looking into the camera with tear rimmed eyes. As the ad progresses and the piano track becomes more prominent, the faces get graver and tears, profuse. You can see the striking pain in their eyes but they won’t say a word. You want to scream and ask them as to what the matter is but their silence doesn’t break.


Read Also: World Hates Women | Watch it and don’t stop if it tears apart your soul!


The message at the end of the videos call for an action against such grave silence that women abide by despite being violated. The institute, being one that provides women with legal assistance, wants to urge them to come out in the open and ask them for help. The text at the end of the ad reads as follows:

‘The longer you wait, the more it hurts. Violence against women. Speak out. “

I love how the silence in the ads haunt the viewer, leaving one restless and with a prominent feeling of helplessness, just like the victims.The gradual increase in emotion is extremely well done leading onto simple and to-the-point call to action.

Watch the three videos below:

Instituto Maria da Penha – "Renata" (english)

[youtube height=”500″ width=”800″][/youtube]

Instituto Maria da Penha – "Marcela" (english)

[youtube height=”500″ width=”800″][/youtube]

Instituto Maria da Penha – "Lais" (english)

[youtube height=”500″ width=”800″][/youtube]


Credit: Maria DaPenha


[divider scroll_text=”Back To Top”]

7 Photos of 3D Pencil Drawing Which Gives...

Even if you only have a regular notebook, boundless imagination will do the trick. In order to create something interesting, do not need to go...

This Russian Family Dines With 23 Year Old,...

This family is un-bear-lievable! Meet the household that sits down to dinner with A BEAR at the table. Everybody as a child actually believes...

Are you ready for marriage?

Have you reached the point in life that marriage should be on your radar?     Click Me For More Such Quizzes  

What is Apocrypha? | Must Know Stuff

Apocrypha are statements or claims that are of dubious authenticity. The word's origin is the Medieval Latin adjective apocryphus, "secret, or non-canonical", Apocrypha is...

Anaconda Eaten Man Alive | A thrilling Revealation...

Discovery Channel’s ‘Eaten Alive’ will show man being swallowed by anaconda Being eaten alive by an anaconda is probably one of the worst things most...

10 Golden Lessons from Steve Jobs

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better. - Steve Jobs Your accomplishments...