Emotional Branding: Wonderful Kotak Mahindra Advertisement

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Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 

Few successful examples of emotional branding include the nostalgic attachment to the Kodak brand of film, bonding with the Jim Beam bourbon brand, and love for the McDonald’s brand, recently launched Google advertisement showing the emotions of two friends who got separated in the Ino-Pak partition of 1947.

Taking the cue from these big companies Kotak Mahindra Bank launched a small advertisement trying their hand at emotional branding.

[youtube height=”500″ width=”800″]http://www.youtube.com/watch?v=aeSqYuboqtU[/youtube]

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