Email Marketing has long been recognized as a great and affordable way to build your business. A study by Experian found that sales emails have eight times more opens and clicks, and can produce six times more money than other types of email. However, with most people’s inboxes bursting at the seams, engagement is not guaranteed.
If you’re looking for smart ways to boost sales engagement, check out these tips from top sales courses online.
Pay attention to subject lines
Almost 50% of people open an email based on the subject line alone. Shockingly, 69% of people also report content as spam based only on the subject line. So, the humble subject line can be critical in making or breaking your sales email’s engagement rates.
To increase open and click rates, sales experts say to keep subject lines short and sweet. Taking a personalized approach by using the recipient’s name is a great way for a subject line to stand out. For example, “John, are you struggling with [challenge]?” often works better than “How can [company name] help you?”
Tailor content to the recipient
To boost engagement, you need customers to interact with the body of your email. However, studies show that although eight out of 10 people read the headlines, only two go on to read the details. One tip shared in online sales courses to overcome this challenge is to tailor emails to the recipient.
Spotify’s Wrapped campaign is a great example of how to personalize content. At the end of each year, subscribers get access to their shareable listening data from the past 11 months. The use of tailor-made content has allowed Spotify to net millions of hits in terms of engagement.
Content in the Email marketing which is sort of subset of digital marketing you can target significant audience base for affiliate promotions. This has been specifically covered by most of the digital marketing courses. For instance, inbound closer is a program about telemarketing and digital marketing. It teaches you a high-demand and high-income skill which is closing high ticket deals over the phone along with writing highly effective deal-clinching email marketing techniques along with core of digital marketing strategy.
To personalize your sales correspondence, you’ll need customer data and analytics. For example, information on each customer’s location, age, and browsing and purchase history can help you craft more relevant content. So, if you’re not yet collecting this information, it could be time to get started.
Use mobile-responsive designs
If you want to boost engagement, mobile compatibility is critical. About 50% of people use mobile devices to check their email. How your customers experience your content can affect click and open rates. For example, studies show that emails that display incorrectly are deleted within three seconds.
Mobile responsiveness has to do with sizing, layout, and proportions. Using mobile responsive templates ensures that emails automatically adjust to match the user’s device.
Avoid spam filters
Spam filters play an important role. However, spam filters can also make it more difficult for recipients to receive your sales emails. Emails can be marked as spam if people delete them unopened or unsubscribe at a high rate.
People are more likely to delete emails they did not sign up for it or if they receive too many. So, online sales training courses tend to recommend building organic lists instead of buying or renting. Also, make it easy for people to choose how frequently they receive your content.
Show what’s in it for them
People are more likely to engage with emails that benefit them directly. So, before you hit send, make sure that benefit is clearly visible and of real value.
For example, clearly signposted discounts and free shipping offers can help to create an email your customers are eager to open. For your most engaged subscribers, a free trial of a new product can go a long way.
Offers tend to be most effective when they feel rare and special. So, try to be as creative as you can to tap into your customers’ sense of urgency.
Leverage user-generated content
According to Nielsen research, more than 90% of people prefer referrals from someone they know above any other source. So, if leveraged properly, user-generated content (UGC) can be a huge asset when it comes to improving engagement.
For example, UGC can be used to show potential customers how others already use their products or services. A quick online video course from an actual user is sure to feel more authentic than one from someone in the company’s sales department. Sharing users’ content is also a great way to illustrate that you value your customers and their feedback. When customers feel valued, they’re much more likely to continue to engage with your business.